INDUSTRY LEADERSHIP AND DEEP EXPERIENCE
DNA exists to fuel our clients’growth while delivering maximum accountability through our performance-based financial models by leveraging the power of the search engines.
Aaron Baker
Chief Executive Officer and Founder
Aaron has over 10 years of advertising experience, and is an expert affiliate marketer. Previously, he served as Executive Vice President of Atrinsic Interactive, an Advertising Age Top 25 Search Agency. Prior to joining Atrinsic Interactive, Aaron served as the Vice President of Sales and Marketing of Pepperjam, an eBay Company (NASDAQ:EBAY). At Pepperjam, he was responsible for managing the sales organization and service delivery across search engine optimization, search engine marketing, affiliate marketing, social media and display media buying solutions. Early on in his career, he also served as the Director of Interactive Services for Entercom Communications (NYSE:ETM). Aaron attended the United States Military Academy at West Point.
Christopher Graham
Chief Operating Officer
Christopher began his advertising career in 1996 and has spent the past 7 years managing, developing and promoting competitive intelligence systems. Prior to DNA, Chris served as the Senior Vice President of Operations and Business Intelligence for Atrinsic where he oversaw the agency operations for Search, Display, Email, Affiliate and Business Intelligence. He has also served as Chief Revenue Officer of Syntryx, a privately held competitive intelligence company focused on the development of online marketing intelligence tools. Chris holds an MFA from Rutgers University and a BA from Austin Peay State University.
Skip Graham
Chief Strategy Officer
Skip is a widely recognized pioneer of digital brand and social media marketing. Through a career that has spanned more than 20 years; he has helped launch the internet marketing efforts for national brands such as Bali, GlaxoSmithKline, Hanes, Champion and many others. Through those efforts he has developed many of the business strategies and processes that make up the foundation for digital brand marketing today. Skip was a founding partner in one of the world’s first digital agencies, now part of Mediaplex. He led program and product development on the first 3rd party ad serving technology for agencies and he was also a partner in Email Data Source, now eDataSource; where he headed up investor, business and strategy efforts. In addition to his roles in strategy and business development, Skip has been a key component in venture capital and institutional funding efforts and has raised over $23 million dollars for ventures. Currently he is the Chief Strategy Officer for Digital Net Agency and the Executive Director of the Internet Oldtimers Foundation, whose 500+ members include many of the industry’s most senior influencers and decision makers.
Samantha Morris
Vice President of Performance Marketing
Samantha has been in the affiliate marketing industry since 2000 – starting out as the marketing manager for priceline.com and moving on to manage the Gap.com, oldnavy.com and Banana Republic programs. Since 2004, she has been involved in consulting with various companies working directly on the launch and marketing of over 50 programs. Samantha is a UMass graduate and prior to joining DNA was the VP of Affiliate Marketing at Atrinsic where she managed the technology partner relationship for their affiliate network. She currently oversees the performance marketing relationships for the DNA team, assisting in the launch and strategic initiatives for the agency’s exclusive clients.
David Rifkin
Vice President of Search
David comes to DNA with over 8 years of Search Marketing experience, working with some of the biggest brands in the retail, insurance and education verticals. He oversees a team of account managers, search strategists and analysts that focus on meeting client revenue and acquisition goals. David works extensively with developers of SEM tools used by his team to ensure the product continues to exceed expectations for clients. He also provides the thought leadership to keep his search team on the cutting edge of the industry. Prior to DNA, David was the VP of Search at Atrinsic/SendTraffic where he worked himself up from being a junior level account manager. He holds a BS in Business/Marketing from Indiana University’s Kelley School of Business.
